An Australian not-for-profit group is encouraging smartphone users to have a technology-free morning.
The five hours of smartphone-free time on February 4 is being promoted under the slogan "breakfast before browsing", and aims to encourage people to set rules about where and when their families use their smartphones.
Having a morning off can also help you reconnect with your family and realise how addicted you've become to your smartphone.
I can honestly say I'm not addicted to mine: When I set off on a camping holiday last week I cheerfully told anyone likely to be trying to get hold of me that I would be out of cellphone and email contact.
That was the case last year at the same campground, where teenagers could often be seen trudging up the nearest hill searching for the cellphone coverage sweetspot.
This year, however, I enjoyed full cellphone signal and the campground's public wifi, all from the comfort of my tent. If I wanted to.
The only problem was not having anywhere to charge my phone.
I was actually a little disappointed, although I'm sure the town's permanent residents are happy about the improved cellphone service, and the teenagers didn't have to spend so much time sitting on top of the hill.
There's something to be said for having a proper break from all your usual routines, whether that's checking your work emails in the evenings, or reading the news headlines before breakfast.
And besides, it's not easy getting sand out of your smartphone.